Course Structure

The international program, fully taught in English, is structured in 5 MODULES (1 Year – 72 total credits – 126 hours of frontal lecture):

1. Economic

2. Management

3. Marketing, Communication and Audience development

4. Culture, tourism and local development

5. Cultural planning

Main Contents:

Economic

• Defining culture and cultural goods
• Key dimensions of cultureCulture and economic development
• Value and the Valuation of culture in Economic Theory
• The economic analysis of culture

Management 

• Forms and structures of cultural networks
• Strategies and instruments of cooperation
• Mechanisms of coordination among organizations
• Organisational and management models
• Operative management systems
• People management.

Marketing, Communication and Audience development

• Marketing strategies
• Consumer behavior
• Events marketing I
• CT Marketing for Tourism Viral
• Marketing
• Audience development

Culture, tourism and local development

• Basic concepts about the approach to planning and development
• Process for identifying and leveraging a community’s cultural resources
• Cultural Planning models.

Cultural planning

• Relationship between cultural activities and heritage and local development based on tourism’s value
• Analysis of cultural tourism, planning methods, role of private sector representatives
• The responsibility of public Sector
• Case-studies at national and international level